The opening of new buildings has increased the proportion of private units (studios and apartments), resulting in a slight change in the target customer compared to previous reports. This past year, the target, based on 35 different nationalities, remains a single profile (73%) without children (100%), although the average age has increased to 35 years.
The study reveals that the main reason people choose to live on an Urban Campus is to have access to an international community of like-minded individuals compared to other residential options. The convenience of paying for services (Wi-Fi, electricity, and maintenance) in a single bill, as well as the flexibility of stays (from three months onwards) compared to other models, also contribute to this choice.
After moving in, Urban Campus tenants confirm that the community created in the buildings is a space to connect and develop a sense of belonging. Thus, 73% of the surveyed individuals claim to have more social interactions, and 65% feel less lonely. Similarly, 68% participate in one or two events per week. All of this translates into more than half of the tenants (60.4%) feeling at home in less than a month.
Building a thriving community
Believing in the importance of social well-being, Urban Campus has developed new strategies to empower tenants and allow them to build their best experiences. In line with this, they launched a members’ app, enabling tenants to connect and organize events with greater autonomy. To date, 92% of tenants have downloaded the app, with an average of 49 sessions per quarter per user.
Furthermore, to foster a sense of belonging and engage with the neighborhoods, Urban Campus has initiated collaborations with NGOs such as Fundación Ocean Born and formed alliances with local businesses (Al Son de Cuba, Coppelia, Prana Yoga, and Spoiler Bar).
Comfort is an absolute priority for Urban Campus tenants, regardless of the number of buildings managed. The effort lies in offering an exceptional living experience that combines comfort with a vibrant social community, where residents can participate in events and clubs that promote a healthier lifestyle.