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Since you are preparing for your big move to Urban Campus Ayora Valencia Coliving, and want to get to know the city better, we want to introduce you to one of the most famous festivals in Valencia. We have prepared the ultimate article with everything you need to know about “Las Fallas de Valencia”!

What is “Las Fallas”?

Las Fallas de Valencia is a unique festival declared Intangible Cultural Heritage of Humanity by UNESCO that takes place every year in you guest it – Valencia, Spain. It is a week-long and takes place annually from March 15th to March 19th. However, the celebrations start picking up on March 1st, to help get the city in the mood and ready for what is to come. You will be able to experience spectacular fireworks displays almost daily, incredibly colorful parades, and elaborate sculptures made out of wood and paper mache.

Understanding the History

The history of Las Fallas dates back to the Middle Ages when carpenters in Valencia would burn their wooden workshops and leftover materials on the Feast Day of Saint Joseph (March 19th), the patron saint of carpenters. Over time, this tradition evolved into the creation of large-scale wooden figures that were eventually set on fire. 

The modern-day version of Las Fallas began in the mid-19th century when the city council began to organize the festival with the citizens. Today, Las Fallas is a major cultural event that attracts millions of visitors worldwide. Will you be one of them this year?

Traditions

La Cremá (The Burning)
The main tradition of Las Fallas is the creation and burning of large-scale sculptures (some as tall as 30 feet), known as “fallas”. These sculptures are made out of wood, paper mache, and other materials, and often depict satirical or humorous scenes. La Cremá will take place on March 19th, the day of San José. The beautiful pieces of art are transformed into towering infernos that light up the night sky with intense heat and light. This tradition symbolizes the wood burning as a way of celebrating the end of the dark winter working days and the arrival of spring.

Did you know that each falla takes a year to create? As soon as one is burned, artists and craftsmen come together again to work on the next year’s creation.

La Nit del Foc (The Night of Fire), is the night of the largest and longest firework display in Las Fallas de Valencia. Approximately 7187 fireworks will be launched in 20 minutes with 62 effects and colours within 27 sets. The beautiful display can be seen from the old river and over the city of Arts and Sciences and will begin in the early hours of Saturday, March 18 to March 19 (at 01:00 a.m.).

Other Traditions in Las Fallas de Valencia
There are also a number of other traditions and events that take place throughout the city. One of the most popular is the Mascleta, which from the beginning of March until the 19th will take place in Valencia’s central square (Plaza del Ayuntamiento) at 14H. It is an explosive display of firecrackers designed to simulate the sound of an earthquake. It is meant to be felt as well as heard.

On the 17th and 18th of March, you will also witness another beautiful tradition, La Ofrenda de Flores (Flower Offering). This is a very emotional part of Las Fallas, where thousands of Valencians dress in traditional clothing and offer flowers to an enormous statue of the Virgin Mary in the Plaza de la Virgin. The flowers are used to create a colorful and intricate mosaic that covers the entire statue.

Why do you need to go to Las Fallas?

During the festival, the city of Valencia becomes alive, there is a vibrant energy that runs through every street corner that you need to experience at least once in your life. So get ready to join the street dancing, feel the rhythm of the music, and marvel at the stunning artwork that surrounds you. We recommend you get to know your new coliving city better and immerse yourself in Las Fallas! 

Casilda, our Head of Business Development in Spain, was interviewed in Valencia Plaza.

In this interview, she talks about Urban Campus expansion in Spain, and about our new Coliving in Valencia “Ayora Valencia, Coliving”.
She also details why we have chosen Valencia, to open a new Coliving and how the Coliving market has evolved after the Covid pandemic.

Click here to read the full interview.

Urban Campus Valencia Coliving

Madrid, 16th February 2022 – Urban Campus, a national leader in the management of coliving buildings, launches its first greenfield project in Spain in collaboration with both Batipart (investor) and WHITE Investing RE (developer). With this opening, Urban Campus expands geographically outside Madrid and strategically enters the greenfield buildings sector. This new coliving will be located in Valencia, in the up and coming neighbourhood of Ayora, where construction has already started. It will house 41 studios and more than 200 m2 of communal areas.

Urban Campus, together with the investor and the developer, are in charge of the project conceptualisation phase, as well as the interior design. Once open, Urban Campus will be in charge of operating the building under a management contract.

This opening strengthens Urban Campus’ leadership position in Spain, seeking to promote this residential coliving model in Spain’s main cities. To achieve this objective, it is actively seeking opportunities for land and/or residential assets to enter into agreements with developers (as it has done with WHITE Investing RE) and investors for the development and/or refurbishment of buildings. Urban Campus is currently interested in developing residential buildings ranging from 2,000 m2 to 8,000 m2 in cities such as Madrid, Barcelona, Valencia, Malaga, Alicante, Seville, Murcia, Palma de Mallorca, Bilbao, etc.

After its launch in 2016 in Paris and its arrival in Spain in 2017, following a positive reception of its first three projects in the capital, Urban Campus kicks off its expansion in Spain and continues its growth in Europe. After this opening, it will continue its expansion, with the aim of opening 30 buildings in the next 5 years.

Casilda Mulliez, Expansion Director at Urban Campus in Spain and Portugal is quoted: “The commitment towards geographical diversification and the development of our model in a new building is the next logical step in Urban Campus’ expansion. Thanks to our knowledge of operationally active coliving buildings, Urban Campus has proven to be capable of advising from day one on the design of the buildings and the optimisation of the spaces.”

At Batipart, Martin Fauchille, Director of Acquisitions Spain and Portugal, “We are delighted to carry out this first transaction in Valencia, hand in hand with Urban Campus. Through our alliance we want to promote this residential coliving model in Spain’s main cities.”

“For WHITE Investing RE this is a special project, as it is the first licensed coliving project to be launched in Spain, additionally in collaboration with an investor such as Batipart, and a leading coliving operator in the market such as Urban Campus, which consolidates us as a reference point as an asset provider at an institutional level”, Jose Solero CEO WHITE Investing RE.

 

Urban Campus Ayora, Valencia Coliving

The new Urban Campus project in the city of Valencia is a coliving residential development that will have 41 fully furnished and equipped individual studios, and more than 200 m2 of common areas: gym, coworking, cinema room, shared kitchen with dining and lounge area, laundry area and, on the rooftop, a barbeque, showers and a chill-out zone. In short, a property that offers all the amenities for professionals looking to enjoy private areas, but also have access to an international community as well as networking opportunities in the same building. 

Urban Campus offers an all-inclusive lease starting from three months, with online bookings and an app developed internally which offers access to weekly events and connectivity between all members of the community, as well as the possibility to hire additional services. This innovative residential model that Urban Campus puts on the market is aimed at professionals between 25 and 45 years of age who are looking for the convenience of a rental with all services included. A more complete alternative to traditional leasing.

Furthermore, in its objective of promoting sustainable projects, the Urban Campus Ayora project will try to obtain the best environmental qualification.

During the third quarter of 2023, the first building’s tenants will be welcomed.

 

About Urban Campus

Founded in 2016, Urban Campus is the first operator of coliving buildings. With its innovative model, it is redefining the residential housing rules in major European cities by offering coliving and coworking spaces adapted to new lifestyles. With its own DNA, based on meeting the new residential needs of young professionals in major cities, it offers quality buildings, creates community and provides a new residential experience.

 

About Batipart

A family-owned group founded by Charles Ruggieri in 1988, Batipart invests and develops projects in the real estate, hotel and tourism sectors in Europe, Africa and North America. In Europe, the Batipart Group is present in seven countries: Germany, Spain, France, Italy, Portugal, Switzerland and Luxembourg through its offices in Luxembourg, Paris, Toulouse, Madrid and Milan. Its European assets represent 4 billion euros under management.

 

About WHITE Investing RE

Specialised company in capital management through real estate assets and projects.

 

For further information and interviews:

Marta Torres Vilas

+34 636 484 866

marta.torresvilas@urbancampus.com

 

Other sources:

– El Economista – Urban Campus abre el primer ‘coliving’ de obra nueva de España

– EjePrime – Batipart promoverá un ‘coliving’ con 41 estudios en Valencia

– Idealista – Urban Campus y Batipart promoverán un ‘coliving’ con 41 estudios en Valencia

– Xm2 – Urban Campus abre el primer coliving de obra nueva de España de la mano de Batipart y WHITE Investing RE

– Business Immo – Urban Campus va développer la première résidence de coliving en Vefa d’Espagne

– Le Courrier d’Espagne – Urban Campus et Batipart vont promouvoir un coliving avec 41 studios à Valence

– Brainre.news – White Investing vende a Batipart el primer ‘coliving’ de obra nueva de Valencia

– Valencia Plaza – Urban Campus abrirá en València su primer coliving de obra nueva de España

– El inmobiliario mes a mes – Urban Campus abrirá el primer coliving de obra nueva de España con Batipart y White Investing RE

– Interempresas – White Investing desarrolla el primer coliving de obra nueva de València

– El Periódico de Aquí – White Investing desarrolla el primer coliving de obra nueva de València

Urban Campus was featured as one of the first Coliving operators in Spain in “Expansión” newspaper.

You can read the full article in Spanish or keep reading in English.

This is what the first ‘coliving’ project looks like in Spain

Renting a room or studio with cleaning and maintenance included and access to common areas, gym, movie theaters, cafeteria or workspaces: ‘coliving’ takes off in Spain.

Coliving, a model that allows like-minded people to coexist within the same community, offering F&B, WIFI, cleaning or maintenance services, takes off in Spain and does so thanks to operators such as Urban Campus, DoveVivo, Habyt, Homiii, Starcity, The Student Hotel, and Inedit.

In between student residences, hotels, and rental apartments, coliving offers the possibility of renting a room, in most cases with a private bathroom and kitchen, but also the usage of the building’s common spaces.  These common spaces are shared with other tenants with similar lifestyles and include work areas, a gym, a library, terraces, or even a laundry room. This formula was born in Silicon Valley, United States, and has already spread to several European cities such as London, Paris, Amsterdam, Manchester, Dublin, or Berlin. In Spain, it is still a very incipient phenomenon. According to JLL estimations, Madrid and Barcelona add up to more than 1,200 operational beds under the coliving model. Although focused on these large cities, operators are looking to other Spanish locations to expand their portfolios such as Seville, Valencia, San Sebastián, or Malaga. “We are already seeing a growing investment appetite for this type of asset in the market, which is inspired by elements of the hotel, multi-family sector or as a link between the student residence and the habitual family home, but with a more professional approach ”, Explains Juan Manuel Pardo, director of Coliving at JLL Spain.

Evolution
  • Madrid and Barcelona now have more than 1,200 operational beds.
  • Urban Campus, Habyt, DoveVivo, Starcity, The Student Hotel, Inedit, and Homiii are some of the operators present in Spain.
  • Investors look for opportunities in this growing business.
Operators

Coliving in Spain Expansión

One of the most active operators in our country has been the French company Urban Campus. The group, founded by John van Oost and Maxime Armand, has five coliving and coworking spaces in Madrid and plans to open 30 residential spaces in the next five years, in the main European cities, ten of them in Spain. Specifically, they want to have more than 2,500 residential units in Spain by 2023.

The Italian group DoveVivo, for its part, landed in Spain last year after the purchase of Oh My Place! and now manages a coliving space on Calle San Lorenzo in Madrid with 44 rooms, although its objective is to continue growing in Spain.

Habyt, founded in Berlin in 2017, has spaces in Madrid and Barcelona, ​​while The Student Hotel, with 16 centers in Europe, has two hotels in Barcelona for students and professionals in the education sector and plans to open in Madrid in autumn 2021 and in San Sebastián in 2022, in addition to the third center in Barcelona also next year. Homiii, the commercial brand of the Excem “Socimi”, buy flats in the best areas of the cities, renovate them and equip them with WiFi and Netflix in Madrid, while Inèdit has managed several centers in Barcelona for a decade.

Starcity, with presence in San Francisco, Los Angeles, and Silicon Valley, which arrived in Spain through Barcelona Homes in 2020 and other operators such as Sun and Co in Jávea, The Hug, in Fuerteventura or Nine Coliving in Tenerife.

JLL foresees an expansion of the offer of beds in the upcoming years throughout the country of Spain and state that more and more international operators see an opportunity in the Spanish market due to its potential for travel.

Opportunities

“The current situation of coliving in Spain is marked by a regulatory complexity that makes it difficult for public administrations to qualify land use appropriately,” explains Pardo. In this sense, the lack of clear regulations in Spain makes it difficult to start new projects and clashes with the specific coliving regulations that the US has or the progress in the regulatory environment of cities such as London or Amsterdam. Coliving has adapted to the Covid, like other sectors, with the development of wellness programs, stricter cleaning protocols, and social distancing. According to JLL, in the current situation, coliving offers an opportunity for new revenue streams for the hotel sector, heavily penalized by Covid, given the similarity between the services and operations that both businesses have.

Urban Campus is one of the most important ‘coliving’ operators in Spain. The company manages two spaces in Malasaña and Mellado, in the center of Madrid, with a total of 120 beds. They include studios or apartments with an en-suite bathroom, which can be rented from one month on, and access to ‘coworking’ spaces, a gym, terraces with barbecues, relaxation areas, and movie theaters.