Maxime presented Urban Campus’s project at the Maison&Objet conference, where he explained the challenges of creating flexible spaces to live, work & enjoy. He also talked about the impact on the modularity of furniture and how to extend the use of the space throughout the day, at this design, lifestyle & architecture-focused conference.


THE WORK! CONFERENCES – Nouveaux modes de travail, Nouveaux objets ? from MAISON&OBJET on Vimeo.

He shared the talk with Mathilde Maître (Head of Design at Fabernovel), Pauline Deltour (Designer) and Hélène Aguilar (Founder of “Où est le beau”). Some fruitful conclusions and interesting points were mentioned such as the flexibility, comfort and practicability needed in spaces nowadays.

Interested? Watch the full conference in French here.


Maxime Depreux is joining Urban Campus, a leading operator of co-living residences in Europe, founded in 2016 by John van Oost and Maxime Armand, to support the company’s ambitious growth plans.

Maxime will be joining Urban Campus after 10 years at Hammerson, where he is Chief Operating Officer – Premium Outlets, in charge of the European portfolio of outlets of the Hammerson group.

Maxime will be bringing his experience in Business Development to Urban Campus in order to extend their operations across Europe, and launch institutional investment vehicles dedicated to opportunities in the contemporary managed-residential space in which the company operates.

I am elated about the opportunity to join the talented and passionate Urban Campus team. Urban Campus has a strong vision & strategy organised around the 3 pillars of real estate, community, content and technology; and I’m looking forward to helping the company transform the residential real estate industry.” says Maxime Depreux, HEC Paris alumni.

Urban Campus successfully developed and currently operates 5 spaces in Madrid with 110 rooms and 200 workstations, will open 30 residences in Europe within five years, and considers France as one of the key markets for its development, with the scheduled opening of three residences in Paris, Pantin and Ivry in the next months.



Urban Campus was founded by John van Oost and Maxime Armand following the observation of the evolution of urban lifestyles and the lack of reactivity of the real estate market in regards of these changes.

In Paris, for example, 70% of households are composed by a single person or a couple without children, which creates new needs in terms of housing and lifestyle, including the search for places suitable for living in a community, to avoid loneliness.

Urban Campus residences, whose surface varies between 4,000 and 8,000 m², are designed based on the findings gathered through economic and sociological studies and observations, and offer living spaces on which the model is based on four fundamental elements:


  • All-inclusive service for residents
  • A rich community life animated by community developers, which act as facilitators within each residence
  • A warm and intimate decor
  • Internally developed technological solutions

Urban Campus is based on a solid model and relies on partners who have an existing housing stock and who consider co-living as a promising asset class. Urban Campus is not afraid to set up in development urban areas or in buildings that were originally non-residential; the essential criteria is the proximity of commercial area and public transportation.

The Urban Campus model is based on new residential needs clearly identified in urban areas:


  • A flexible and easy to access system
  • A true community identity within the residence
  • A balanced lifestyle
  • Personal and professional development

The great success of Urban Campus residences in Madrid, with 95% of residents recommending the concept to their friends and 35% extending their stay, is proof about Urban Campus having all the assets in hand to consolidate its presence in the residential real estate segment.

With our vibrant campuses in Madrid and a robust pipeline of projects with leading real estate investors, we have demonstrated the success of our business model. Maxime will help Urban Campus to develop faster and enter new markets,” says John van Oost, Co-founder and CEO at Urban Campus.

Urban Campus in a nutshell

Founded in 2016 by John van Oost and Maxime Armand, Urban Campus redefines the rules of residential housing in major European cities by offering co-living, co-working and community spaces adapted to new lifestyles.

About John van Oost – Co-founder & CEO
John van Oost posses 30 years experience in real estate & venture capital.

He has been the founder and managing partner of:




  • Fluxus Ventures, a VC firm headquartered in Palo Alto, that backs proptech startups.
  • Captiva Capital Management that raised more than €3.8B of equity capital from global institutional investors to incubate and fund 9 real estate platforms in 4 European countries and Singapore. These platforms acquired and managed more than 1,800 properties worth in excess of €13.2B.
  • Alstria Office AG, the largest German REIT with 116 office buildings and a market cap of €2.6B.

BS in Economics and MBA from KU Leuven. MS in Material Sciences & Engineering from Stanford University

About Maxime Armand Co-founder & COO
Maxime Armand holds a Master in IT engineering from Mines-Télécom Institute and a Master in urban services engineering from Sciences-Po.

He has spent most of his career developing digital products in companies such as:



  • Fabernovel as Lead Project Managerl, leading digital innovation company with 400 employees in 5 countries. Designing new digital product and services for CAC 40 companies. Among other projects, Maxime developed a fully automated “on-demand” coworking offer for Alstria Office REIT, prototyped connected objects for L’Oreal,…
  • System engineer for Ecomouv, geotracking solution for the French good vehicles transit toll, the HGV eco-tax.


Press Release in French

Press Release”Maxime Depreux is joining Urban Campus” in Spanish


As a Community expert, Alana Daily, one of our experienced Community Developers, was invited to participate in a panel about “The Power of Trust | Creating a Community That Believes In Who You Are and What You Stand Fororganized by CMX at our Malasaña Coliving in Madrid.


Community Developer Alana Trust communities

Community Developer Alana Trust communities

She had the chance to share her experience building the Urban Campus community, and how trust is built in a community and its importance when creating a strong and long-lasting relationship with members, and her approach to ensure she creates a tribe that believes in who they are and what they stand for.

The panel session ended with networking & drinks to conclude yet another successful CMX Connect event.


Thanks to CMX for choosing our venue and invite Alana to participate!


We hope all attendees had a great experience and got to learn more about creating trust within communities!


Urban Campus has opened a new state of the art coliving residence in the vibrant neighborhood of Malasaña in Madrid. It is composed of 36 units offering a range of housing options and ample common areas, designed to foster the community development and encourage members to meet and interact with each other.

The company opened its first coliving residence space in Madrid in 2018, and with this opening it has positioned itself as a leader in this city, keeping its commitment of growing its curious minds community.

Discover more about the space or book here.

Bouygues Immobilier, a leading real estate developer, organized a roundtable on AI at MIPIM in Cannes. Participants included prominent real estate investors and data scientists.

Whilst for many real estate investors and managers AI seems like a futuristic topic, Urban Campus routinely uses machine learning and other advanced methods to operate its spaces and manage its community.

AI algorithms are powerful tools to analyse data. That said, we owe to the community that live and work in our spaces to not only comply with data privacy laws but to ensure that the data is solely used to render better services to its members. At Urban Campus we have a people-centric approach in everything we do. That obviously extend to data management

John van OostCEO


Urban Campus opens its first co-living residence, Mellado Madrid Coliving in the sought-after barrio of Gaztambide in Madrid.


Urban Campus opens its first co-living residence, Mellado Madrid Coliving in the sought-after barrio of Gaztambide in Madrid

The residence has 83 private studios and rooms, many shared spaces and terraces, and a collaborative garden on the rooftop. It is being co-designed with Urban Campus members, who are also active participants in their daily management.

We continue to open new spaces in the vibrant barrios of Madrid to house our growing community and give more opportunities to members to meet and collaborate. We also continue to innovate with the planned opening of unique concept of a “cantina” on the ground floor.

John van OostCEO


Urban Campus Mellado Madrid Coliving

Private Room